<aside> 💡 Launching your own cryptocurrency comes with possible regulatory risks, so paying attention to the way that you’re communicating about your coin is very important. Rally social tokens are not investments under the Howey Test.

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https://www.loom.com/share/d8a6853fafdb4c1d99232be3b80225cb

One of the key things to remember is that Rally social tokens are not an investment asset, but rather a way to provide exclusive access and benefits to your personal economy.

Don’ts:

• Don’t tell fans to buy your token because it will go up in value.
• Don’t tell fans that buying your token is like buying stock in your success or future.
• Don’t focus on price, or discuss appreciation as the goal or key indicator of success.
• Don’t tell fans to “invest” in your token - tokens are not an investment asset!