<aside> 🔥 Bonfire is one of the most powerful and useful third-party integrations currently available within the Rally ecosystem. Their no-code, drag-and-drop infrastructure allows creators to easily set up token airdrops that can be “claimed” (deposited into a Rally wallet) by clicking a link or scanning a QR code.

</aside>

What are Airdrops?

“Airdropping” a token means you’re giving it away via a claimable link, direct send, or a QR code, which automatically transfers a set number of tokens from your creator wallet into the user’s wallet. Typically, redemption requires a user to have connected a crypto wallet to the airdrop mechanism; in this case, Bonfire redirects users who are not signed in so they can log in with Rally.

Why Airdrops?

An example we use a lot at Rally is that of airline miles - users must accrue them before they can spend them. Airdrops are an easy way for your community to accrue tokens without having to take too much action or spend their own money. People can claim tokens and then participate in your economy in a low-stakes environment.

Airdrops allow people to experience the access and benefits of your community via gifted tokens before deciding to use their own funds towards purchasing more tokens to reach new milestones. You can also token-gate airdrops, which then requires folks looking to claim the drop to hold a certain amount of Rally or ETH tokens.

Things to Consider

• How much should I give away? This is creator-specific, but we typically recommend giving away between 25 and 50 $COIN per airdrop. Note that when calculating out how much to offer, you should consider how many folks you anticipate will claim the drop. Compare this number to how much of your genesis block you’re comfortable giving away, and any future giveaways for which you’d want to reserve tokens.
• What access/benefits are currently available for holders of X amount of $COIN? When community members claim their tokens, you want to make sure there is a compelling reason for them to engage with your economy, whether that be holding or spending the token. We recommend updating your Rally campaigns to provide something simple like access to a gated channel in your Discord when holding X tokens, or an NFT offered for the same amount that you’re airdropping. This will give new members an interesting reason to hold or spend your token.
• Bonfire can only be set up after your coin has been minted and your creator page is live. We’re big fans of the “soft launch,” where we mint your token and, through purchase controls, ensure there is little-to-no activity on the token until you’re ready to set up a true launch with your community. This gives you time to set up any third-party integrations and update your token page.

How to Airdrop

<aside> 📢 As of June 2022, Bonfire is waitlist-only. Work with the Rally Creator Onboarding Team to secure your spot in the Bonfire ecosystem.

</aside>

Bonfire’s knowledge base is a great place to start when setting up your first (or tenth!) airdrop.

• Creating Airdrops (Direct Send) (Bonfire FAQ) This walkthrough will show you how to airdrop tokens to specific individuals (note: you’ll have to have their email to fulfill using this method).

  • This is a great option if you have a mailing list or large group of community members who may not yet be on Rally. With direct sends, only the person who receives the email can redeem the tokens.

• Creating Airdrops (Claimable Link) (Bonfire FAQ) This walkthrough will take you through how to create an airdrop via claim link or QR code.

  • This is perfect if you’re planning on sharing your claim link/QR code in Discord or social media. We’ve also seen creators display airdrop QR codes on in-person slides, signs, or even T-shirts.

Use Cases & Suggestions

The sky’s the limit with regards to how you can utilize airdrops to engage and grow your community. The benefit of both claimable links and QR codes is that they can be shared wherever your community gathers, whether that be via newsletter, Instagram, Facebook, Discord, Slack, etc. - anything can become a promotional space for your token. Below are a few examples of use cases we’ve seen creators lean into.