“I have my own social token! Now what do I do?”

You’re probably asking yourself this question now. As exciting as it can be to launch a social token, deciding how to use it can be tough.

The opportunities to personalize your token and tailor it to your brand and community are endless, so we’ve provided some guiding questions to get you started.

Distribution

• What social channels do you use to regularly connect with your audience?
• Do you have an email list and newsletter?
• Do you communicate with your community via text platforms like Community or Laylo?

You also can do an airdrop. An airdrop is a distribution technique where you reward early adopters with your token for free. Think of this as a promotional strategy to get people excited about your new token economy as well as giving people tokens to eventually spend and redeem.

You can choose to airdrop a certain amount of tokens to a specific segment of your audience that you can talk to directly. For example, email subscribers, past merch buyers, known art collectors, or people who’ve attended your events in the past.

Or you can create certain steps and requirements for anyone to take in order to qualify in time for the airdrop.

• Airdrop Guide